I'd spent 10+ years in digital marketing, sales and communication but when I become a mum I no longer wanted to work a 9 to 5 job. I desired to have the freedom and flexibility to work my own hours and spend time with my young family. And this is what led me to starting my online business.

There's been a few pivots along the way -- I have a degree in journalism and also studied naturopath & health science before starting my own business. I started out as a freelance copywriter, then I helped other entrepreneurs with their marketing & business strategy before following my True North and becoming certified in Human Design.

Finding out that I was a Projector energy type was  such a wake up call for me because I realised that I'd spent sooo many years working against my energetic design. I'd been conditioned to think that pushing myself past my energetic capacity was what was required, in order to be successful.

I even carried that mentality into my first couple of years of business by working late each night and not taking breaks. The opposite of that freedom lifestyle and family time I'd dreamed of.... 

What led me to Human Design...